> For the complete documentation index, see [llms.txt](https://docs.rishvi.co.uk/linnworks/llms.txt).
> Use it to discover all available pages before exploring further.
# Create opportunities from web contact forms
Adding a contact form to your website helps capture visitor information and automatically turn it into leads or opportunities, ensuring faster follow-up and better sales tracking.
Embedding a contact form on your website is an effective way to capture visitor details and convert them into potential customers. Once a user submits the form, their information can automatically generate a lead or opportunity in your CRM and be assigned to the appropriate sales team or representative.
## **Customize contact forms**
By default, the *Contact Us* page includes a ready-to-use contact form. You can modify this form to match your business requirements.
To edit the form:
1. Go to **Website app ‣ Contact Us**
2. Click **Edit** to open the website builder
3. Select the form block to access its settings in the right sidebar
The following configuration options are available under the form settings:
- **Action**: determines what happens after submission. By default, it sends an email. Change this to **Create an Opportunity** to capture data in the CRM.
- **Sales Team**: select which team should receive the created opportunities. This option appears only when the action is set to create an opportunity.
- **Salesperson**: assign submissions to a specific user. If left blank, assignment follows the team’s default rules.
- **Marked Fields**: defines how required fields are handled. The recommended setting is to treat marked fields as mandatory.
- **Mark Text**: choose the symbol used to indicate required fields (default is `*`).
- **Labels Width**: adjust the width of field labels for layout control.
- **On Success**: decide what happens after submission:
- **Nothing**: stays on the same page with a confirmation message
- **Redirect**: sends users to another page
- **Show Message**: replaces the form with a custom success message
- **URL**: specify the destination page if **Redirect** is selected.
- **Visibility**: control when and where the form appears based on conditions.
**Important**
If *Leads* are enabled in CRM settings, selecting **Create an Opportunity** will generate a lead instead. To enable this feature, go to **CRM app ‣ Configuration ‣ Settings**, activate **Leads**, and save your changes.
### **Customize contact form fields**
You can also configure each individual field within the form.
While in the editor, click on any field to open its settings panel. The following options are available:
- **Type**: choose between predefined or custom field types
- **Input Type**: define the expected format (Text, Email, Phone, URL), ensuring correct data entry
- **Label**: set the field name displayed to users
- **Position**: control how the label is aligned (above, left, hidden, etc.)
- **Description**: add helper text below the field for additional guidance
- **Placeholder**: display example input to guide users
- **Default Value**: pre-fill a value if needed (not recommended for required fields)
- **Required**: make the field mandatory for submission
- **Visibility**: control whether the field appears on desktop, mobile, or both
- **Animation**: optionally apply visual effects to the field
## **View opportunities**
Once a visitor submits the form, a record is automatically created and assigned based on your form configuration.
To view these records:
- Go to **CRM app ‣ Sales ‣ My Pipeline** to see opportunities
**Note**
If the *Leads* feature is enabled, submissions will be stored as leads instead of opportunities. You can access them via **CRM app ‣ Leads**.
On the pipeline dashboard, click any card to open the record and view the submitted details.
**Note**
Because forms are customizable, the way data appears in the record may vary depending on the fields used.
For the default contact form:
- The *Subject* field is stored as the opportunity **Title**
- The message (often labeled *Your Question*) is saved under **Internal Notes**