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# Lead enrichment
Lead enrichment enhances your CRM data by automatically adding valuable company details to leads, helping teams make better-informed sales decisions.
*Lead enrichment* is a feature that enhances lead records by automatically adding business-related information linked to a contact. This functionality is available as an In-App Purchase (IAP) service and requires credits to operate. It can be used on existing leads within an Odoo database.
Enriched data may include details such as company name and logo, social media profiles, **Company type**, **Year founded**, **Industry sectors**, **Employee count**, **Estimated revenue**, **Phone number**, **Timezone**, and **Technologies used**.
**Note**
Users with an Enterprise subscription receive complimentary credits to explore IAP features. These trial credits are available for standard databases, including demo, training, and single-app instances.
**Important**
To use lead enrichment, the *Leads* feature must be enabled in CRM settings.\
Go to **CRM app ‣ Configuration ‣ Settings**, enable the **Leads** option, and click **Save**.
## **Lead enrichment setup**
To enable lead enrichment:
1. Navigate to **CRM app ‣ Configuration ‣ Settings**
2. Locate the **Lead Generation** section
3. Enable **Lead Enrichment**
4. Choose one of the following options:
- **Enrich leads on demand only**
- **Enrich all leads automatically**
5. Click **Save**
## **Enrich leads**
Lead enrichment works by analyzing the domain of the email address associated with a lead. There are two ways to enrich leads: automatically or manually.
### **Automatically enrich leads**
If **Enrich all leads automatically** is selected during setup, enrichment happens without user intervention.
A background process runs approximately every hour, connecting to an external database to fetch and update lead information.
**Tip**
To adjust how often enrichment runs:
1. Enable **developer mode**
2. Go to **Settings app ‣ Technical ‣ Automation ‣ Scheduled Actions**
3. Search for `CRM`
4. Open **CRM: enrich leads (IAP)**
5. Modify the **Execute Every** interval (minimum 5 minutes recommended)
**Example**
Below is an example of a lead successfully enriched with additional data:
### **Manually enrich leads**
If **Enrich leads on demand only** is selected, enrichment must be triggered manually for each lead.
To enrich a lead:
1. Open the lead record
2. Click the **Enrich** button in the top menu
Each enrichment consumes one IAP credit. This method is useful when you want to control costs or enrich only selected leads.
**Tip**
You can enrich multiple leads at once using list view:
1. Go to **CRM app ‣ Leads**
2. Switch to list view (**☰ icon**)
3. Select multiple leads using checkboxes
4. Click **⚙️ Action**
5. Choose **Enrich**
This can also be done from the **Pipeline** view.
## **Pricing**
Lead enrichment operates on a credit-based system. Each enriched lead consumes one credit.
**Note**
For detailed pricing, refer to:
To purchase credits:
- Go to **CRM app ‣ Configuration ‣ Settings**
- In the **Lead Generation** section, click **Buy Credits**
Alternatively:
- Open the **Settings app**
- Navigate to the **Contacts** section
- Under **Odoo IAP**, click **View My Services**